If you're new to Google Shopping feeds or have a campaign up and running already, the changes to the AdWords interface might have left you scratching your head. Even veterans had to go through an adjustment period. In this slide show, our expert AdWords specialists give a rundown of all the changes and provide tips on how to run successful shopping feeds campaigns to maximize your return on ad spend. From segmentation and search term strategy to reviewing bid adjustments, our trained specialists have all the information you need to improve your Google Shopping campaigns.
This guide includes the following:
- An overview of Google Shopping and shopping feeds
- How to manager shopping campaigns in AdWords
- The secrets of using keyword data
- Client success stories